Back on May 1st, I made a blog post here about the prevalence of limited editions in BJD releases. At least among my local dolly crowd, we all grouse and groan when a cool new doll comes out with a huge price tag and a short ordering window. Recently, Doll Soom stirred up controversy when they decided to rerelease a popular, previously sold-out limited.
Admittedly, I’m late to the party (as usual!) with this discussion. It’s been a busy summer. But the topic still holds interest, and the question at its core can be applied to other kinds of dolls just well as BJDs. Here’s the basic rundown: Popular BJD manufacturer Doll Soom found enormous success over the past few years by releasing at least one new fantasy doll every month. The Soom monthlies are only available through that month. Soom has made a point of saying that once the order period expires, that’s it for that particular doll. This usually causes a near frenzy among buyers when orders open each month, as well as creates a huge demand on the secondary market for past months’ dolls and their fantasy parts.
One of the early monthlies was Beryl, a hooved satyr. To say she was popular doesn’t begin to cover it. Beryl was released in spring of 2008. This past June, despite earlier comments to the contrary, Soom decided to rerelease Beryl. The new Beryl was a different skin tone, and she did not include the removable hoofed leg pieces available with her first incarnation.
A quick read through Soom’s user comments for the rerelease sums up the fan fissure pretty neatly. Posts are divided between those who are ecstatic to have a second shot at their dream doll, and those livid that Soom went back on their word. To be fair, as noted above, she is not exactly the same as the first version, however the head sculpt is identical.
Frustration on the part of first generation Beryl buyers is understandable. Many of them probably lived on macaroni and ramen for a few weeks to make sure they didn’t miss the ordering window in 2008. Others paid nearly double Soom’s asking price from previous owners, thinking that was their only shot at owning the doll. Soom’s supporters underline that the new Beryl isn’t a satyr, and is therefore not the same. One observant critic countered that while that may be true, it’s interesting that Soom released a new hooved monthly, Coquina, in the same skin tone, at the same time as the new Beryl. In other words, if a buyer was willing to shell out for BOTH dolls this past June, one could have a brand new Beryl Satyr with the only difference being skin tone.
A little grumbling I completely understand. Speaking personally, what puzzles me are the number of comments regarding the “value” of a first generation Beryls, and how a rerelease could negatively affect secondary market prices. Monetary value in the BJD world remains a sort of nebulous affair. BJDs in their current form haven’t been around as long as dolls like Barbie, Blythe, or even Jenny and Licca-chan. Given the often staggering manufacturer prices, relatively few people purchase BJDs with the sole intent to keep them as collectors items or turn them over for a profit. Obviously there are exceptions. Volks Dolpa limiteds are scalped in online sales immediately following their events, and I’m sure the Soom dolls may see a measure of this as well. But buying almost any BJD as an investment rather than because you love the doll is risky at least.
For now, Beryl has been the only Soom monthly to see a rerelease. I’m personally rooting for seconds of 2008’s Bix. Then again, I’d want him with the crab claw, so maybe I’m out of luck!










